by Sherry Heyl
Last summer as I was watching The Voice an idea hit me. What if we put teams of people together to compete on developing and implementing a social media strategy. After a few months of bouncing the idea around I teamed up with Jake Aull and Terry Coniglio and The Change Challenge was born.
The Change Challenge was made up of 4 teams of 4 volunteers that supported 4 different sponsoring nonprofits. Led by myself, Terry, and Jake the teams received hands-on training on developing a social media strategy and integrating social media into business processes. Ultimately The Change Challenge was a competition where each team was judged based on Creative Problem Solving, Goals Met, and a Sustainable Implementation.
A couple of weeks ago The 2011-2012 Change Challenge volunteers celebrated their incredible journey with an awards breakfast.
A special thanks to our judges:
- Dr. Naveen Donthu, Department of Marketing Chair, GA State University
- Jeannie Ericson, Executive Director, Integrated Media Association
- Cindy Cheatham, VP Consulting Services, GA Center for Nonprofits
Congratulations to the Trees Atlanta team for winning The 2011-2012 Change Challenge.
Comments from the judges:
- “Goals were well defined and met.”
- “Their focus on a content calendar was key to creating a sustainable implementation.”
- “Everything they did seems very creative but logical and well thought-out”
Trees Atlanta team included: Abby Schwimmer, Kent Jones, Sara Cheshire, Elyse Klova, and their nonprofit sponsor Bethany Clark
Pictured below is Ashlee Lindo from the Adpative Learning Team and Tori Vogt from the Atlanta Mission Team
“I applaud the team for persevering through all their challenges. Their flexibility and creativity kept the idea alibe.” Judges comments related to the Atlanta Mission Team.
“A lot of good came from the project in terms of understanding what kind of effort must go into a real social media campaign.” Judges comments related to the Adaptive Learning Team
Pictured below, the Emory Center for Injury Control team: Michael Mumper, Kirka Mugo, Dan Schlossberg, Kristina McInerny
“Really thought through where you want to go and the opportunities to expand” Judges comments related to the Emory Center for Injury Control Team.
This was an incredible experience and I sincerely appreciate and am still in awe of the dedication and hard work from everyone that was involved.
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it’s the only thing that ever has. – Margaret Mead