Archive for the ‘Insights’ Category
The Three C’s of Community
by Sherry Heyl I am currently working on a project scope for a large, widespread organization that is seeking to create a digital community. As I lay out each of the milestones and the accompanying presentations I recognized that there are 3 C’s that are the foundation of a digital community. Connected Channels Consistent Message [...]
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Tags: Brand, Business, Marketing, online communities, Online community, Social media, Virtual community
by Sherry Heyl Have you ever had a person, whom you barely know, ask you to make a commitment to them that seemed out of line with your knowledge and connection to them? I was once introduced to a business person who asked me to spend 2 days and 2 nights with her at a [...]
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Tags: best practices, Online community, relationship, Social media
by Sherry Heyl This past Wednesday I conducted a full-day workshop for nonprofits. My co-presenter, Liz, is a client and friend from Center for the Visually Impaired. Liz took the social media concepts that we worked on together last year and completely expanded her view on how the CVI story could be told. She has [...]
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Tags: Atlanta, nonprofits, Online community, social good, Social media, story, strategy, workshop
by Sherry Heyl Over the weekend I was developing a social media calendar and metrics dashboard for one of my clients. My husband looked over my shoulder and asked me what I was working on. Somehow that led into a discussion of how different people approach social media and reasons why the concept of social [...]
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Tags: Business, Facebook, Social media, twitter
Does a Tree Give or Take?
by Sherry Heyl Long ago I was in a position where I felt like I was being pulled in too many directions. A position I know we have all been in; when there are so many demands and expectations being thrust at us we tend to lose our grip on what it is we are [...]
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Tags: Social media, Trey Pennington
In short the answer is no. However, we now live in a world where people are tuning out commercials and advertisements. Our attention is short and fragmented. By May 2010, YouTube was exceeding 2 billion views a day. To put that in perspective, the 2011 Super Bowl was the most watched program ever…with a mere [...]
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Tags: Brand, Brand equity, Evian, Facebook, video, YouTube
by Sherry Heyl There are many, many conferences, summits, and events related to social media and the digital space, that a small business could spend all of their earnings on them. That is why I try to be very selective of what I attend and even after making my selection I am only hopeful that [...]
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Tags: ATL, DSUM11, Netflix, Search engine marketing, Social media, StumbleUpon, twitter
by Sherry Heyl Since 2005 I have had the privileged to provide consultation, training and project management to several clients in the Metro Atlanta area. One of those clients, eRollover, has provided me with the opportunity to round out my experience by serving as their Community Director. I have always believed that social media needs [...]
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by Sherry Heyl Not long ago I was watching History of Rock & Roll. As I watched the progression from Chuck Berry to 80′s Hair bands, I noticed a few common themes about the rise and fall of artists. I realized that these themes are lessons that business communicators can learn from. 1. The Message [...]
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Tags: Chuck Berry, communications, History of Rock & Roll, Music, Rock music
The Only Constant is Change
by Sherry Heyl I assume that we have all heard the saying “the only constant is change” and perhaps most of us have said those words. I googled the origin of the saying and found that it is attributed to Heraclitus, which based on his name alone you can guess he was a Greek philosopher [...]
Filed under: Insights, Tools | 2 Comments
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