The Three C’s of CommunityPosted: October 10, 2011 | |
by Sherry Heyl
I am currently working on a project scope for a large, widespread organization that is seeking to create a digital community. As I lay out each of the milestones and the accompanying presentations I recognized that there are 3 C’s that are the foundation of a digital community.
- Connected Channels
- Consistent Message
- Core Values
Online you get to have short bursts of attention from a divided audience to let them know what you stand for. Therefore what you stand for should be the core of every message and every level of engagement of your organization.
Do you agree or disagree that these are the foundations of a great digital community? What organizations have you seen embracing the three C’s of digital community?